How to improve recruitment

You can use SpindoctorBT to improve the recruitment area on your site. This article explains how behavioral targeting can be used to match a recruiter to your visitor interests.

Getting the right people on the bus

Your business is booming and you need qualified people. High potential job seekers browse the jobs available within your company and might find a job description that exactly fits their profile. Chances are however, that your talent is looking for something similar, but slightly different ... and heads off to the next site.

Your visitor might be a talent and the job description is flexible. If you want to make the connection, why not offer a phone call with a future co-worker. A co-worker that can express the atmosphere within the company and has a similar interest profile as your visitor.

How it works

The trick is to profile both your job descriptions and your recruiters with the same dimensions. In this example we profile using Business and Technology focus.

Behavioral targeting and recruitment

By browsing your job descriptions, SpindoctorBT automatically profiles your visitor:

  • If your visitor visits more job descriptions with a strong Business focus, the profile of the visitor will also be more Business oriented.
  • If your visitor visits more job descriptions with a strong Technology focus, the profile of the visitor will also be more Technology oriented.

With a visitor profile that has been ranked on Business and Technology dimensions, SpindoctorBT easily selects the recruiter with the best matching profile. Now increase relevancy by showing a name, job title and a friendly face and make it easy for your talent to contact you!



Comments